How One Small Change Skyrocketed This Business's Client Bookings
Imagine this: you’re looking for a local dentist. What’s the first thing you do? You probably Google it. Within seconds, you’re scrolling through business profiles, glancing at reviews, checking photos, and comparing services.
Here’s the kicker—84% of clients decide who to call based solely on what they find on Google.
That’s a massive deal.
Now, let’s dive into a case study. (We’ve changed the names for privacy, but the results are very real!)
The Challenge
Dr. Smith’s dental practice in a competitive city was struggling to stand out. Despite offering top-notch service, they were barely showing up in local Google searches. Their profile was outdated, reviews were sporadic, and competitors were winning over potential patients.
The Game-Changer
With a little help, Dr. Smith updated their Google Business Profile (GBP). Here’s what we did:
- Updated the Profile Information: Added accurate hours, services, and a friendly description.
- Encouraged Google Reviews: A simple follow-up system turned happy patients into vocal advocates.
- Showed Off the Practice: Professional photos and a virtual tour added credibility.
- Tracked Local Keywords: Optimized the profile with keywords potential patients were searching for.
The Results
Within three months, Dr. Smith saw:
- A 62% increase in profile views
- A 38% boost in calls and appointments
- A waiting list for the first time in years
Why It Works
Google is the new word of mouth. When potential clients search for services, they’re relying on what Google shows them to decide. Your Google Business Profile is the digital first impression—and it matters more than ever.
Don’t Miss Out
If you’re not optimizing your Google profile, you’re leaving money on the table. Updating it doesn’t just help you rank higher—it builds trust, attracts clients, and grows your business.
Need help getting started? We’re here to make sure your business gets noticed where it matters most. Let’s get your Google profile working for you.
Schedule a free consultation now to see how you rank against your competitors. You might be surprised at what a difference one small change can make!
