blog

The Role of Photos in Google Business Profiles

Written by Rank Booster | Dec 18, 2024 6:56:58 PM

Visuals are a powerful storytelling tool. When customers browse your Google Business Profile, photos help them imagine what it’s like to do business with you.

Why Photos Matter:

  • Profiles with high-quality images receive 42% more requests for directions.
  • They showcase your business’s personality and professionalism.

What to Include:

  1. Exterior Shots: Help customers recognize your location from the street.
  2. Interior Photos: Highlight a clean, welcoming space.
  3. Team Photos: Humanize your brand and build trust.
  4. Product or Service Shots: Show off your offerings, from a beautifully plated meal to a completed renovation.

Tips for Taking Photos:

  • Use natural lighting for better clarity.
  • Avoid cluttered or busy backgrounds.
  • Edit lightly for color correction, but keep images realistic.

Great photos make your profile stand out and encourage more engagement from potential customers.